Selene
Selene
A consciously-crafted CBD wellness brand for women seeking calmness in their day. Selene products help you destress, unwind, and find your center through Mother Earth’s finest natural elements.
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The name Selene comes from ancient Greek mythology, where she was known as the “Goddess of the Moon”. This tie-in for a female-centric brand as well as the harmony between Selene and the word serene was a natural fit.
Our goal was to stand out from the sameness of CBD packaging largely populated by cringe cannabis motifs housed in brown medicinal bottles. We created the identity and packaging to feel like a beauty brand. A silver foil was incorporated into the tuck boxes and labels to really elevate the product and stand out on the shelves.
